Foundational Qualitative
Deep dives to learn what your consumers love—and hate—about your brand.
Consumer Research
Consumer insights that power creative that performs.
What We Do
We bridge the gap between insight and action, transforming real consumer understanding into creative that converts.
Our services
Messaging & Packaging Testing
Quick Reads to sharpen what you say and how you show up.
UX / PDP Diagnostics
Real consumers diagnosing your website and product page experience.
Brand Awareness & NPS Trackers
Lightweight, decision-ready data to guide growth.
Creative Campaign Ad Testing
Test before betting the farm.
New Product Concept Testing
Validate before you launch.
Consumer Co-Creation Sessions
Build your next big idea with your audience.
Innovation Prioritization
Identify which ideas deserve your time and budget.
International Expansion & Brand Stretch
Learn how far your brand can go.
In-Home Usage & Product Testing
Understand performance in the real world.
How it works
1- Discover
Define the problem and shape the right methodology.
2- Test
Uncover the emotional truths and validate what matters most.
3- Create
Turn insights into clear next steps and powerful creative.
Deliverables
Insights-to-Action Reports.
Highlight Reels for Stakeholder Buy-In.
Creative Concepts Ready to Launch.
Speed & Pricing
Sprint-based options with typical turnaround in 2-4 weeks.
Flexible pricing designed for startups and scale-ups,
we provide affordable quality insights.
Why Propeller
We help brands translate insights into relevance—creating meaningful connections that cross language and culture. Faster lift, fewer handoffs, and creative that truly connects. It’s not about the insights you collect, it’s how you action them to fuel growth.
Brands that trust our consumer insights
