Resident Brewing is a fantastic new brewery that brews for the love of the beer. We were extremely lucky to have been brought on board early as this brewery was developing and we helped them define their brand and story.
With our visual facilitation process we helped steer a group of 5 Partners to a common vision that united and reinvigorated them as they shared their passions and hopes for the new business.
DEFINING BRAND EQUITY
We helped Resident to define their brand and develop a brand equity that would help them differentiate from other breweries around.
Next we helped them define a look and feel for their brand.
Then we moved on to creating a visual interpretation that matched their brand equity.
We designed and programmed their website to keep their beer aficionados informed on all the latest beer brewing and events.
The culmination of our work is always in the form of a brand film, a final piece that encompasses everything the brand is about.
We helped initiate social media for the brewery and develop local campaigns to create buzz in each neighborhood.