LOVE Mexican is an innovative company with a novel concept for meal delivery, All Natural Mexican Food Delivered to Your Door.
DEFINING BRAND EQUITY
We always start with defining what the brand wants to stand for and what sets them apart from the competition.
Next we build a visual representation to encapsulate the feeling the brand wants to own and evoke, the things that can’t always be put into words.
After defining the brand equity we moved on to creating a visual interpretation that matched their brand equity.
For this brand, photography was everything as their dishes are all sold online and based almost entirely on appetite appeal. We helped to create a look and feel for the brand and a style of photography that would set them apart from others in this space.
We designed a website with the functionality that allowed for backend updating of menu items and payment online for orders.
COMPLETE BRANDED LOOK
With LOVE Mexican being a new player in the meal delivery space they needed a complete branded look that ensured their clientele that they are a high quality food company.
Social media was key for a local business looking for a local clientele.
For LOVE Mexican the brand film, was educational, because they are a new concept in the marketplace, we wanted a show and tell video that explained their concept succinctly.